论文部分内容阅读
恐惧诉求作为一种心理诉求方式,是传播技巧的一种。它是指运用“敲警钟”的方法唤起人们的危机意识和紧张心理,促成人们的态度和行为向一定方向发生变化。刚刚过去的5.12汶川大地震是一场前所未有的灾难,同时也引起了社会各界的广泛关注,受到了空前的重视。在这其中,电视新闻报道对恐惧
Fear appeal as a way of psychological appeal is a kind of communication skills. It refers to the use of “knocking alarm clock ” approach to arouse people’s crisis awareness and nervousness, and promote people’s attitudes and behavior in a certain direction change. The 5.12 Wenchuan earthquake just passed was an unprecedented catastrophe. It also aroused the widespread concern of all sectors of society and received unprecedented attention. Among these, the television news reports on fear