现如今影视作品层出不穷,随着影视作品的热播使一些拍摄地作为旅游目的地开始被大众关注,影视作品通过唯美画面,扣人心弦的情节将旅游目的地的形象真实、生动地展现给旅游者,使旅游者产生向往、憧憬引发大量的旅游行为。本文着重分析了影视作品对旅游目的地的影响,分析了相应的发展策略。影视作品凭借自身强大的宣传及娱乐功能在传播某种文化的同时把建立这种文化的自然资源与人文资源加以推介,使潜在的旅游者产生强烈的旅游动机。以影视作品为依托形成了影 Nowadays film and television works are endless, with the film and television works so that some filming as a tourist destination began to be the public concern, film and television works through beautiful pictures, exciting plot of the true and vivid images of tourist destinations to tourists, So that tourists have longing for, longing lead to a large number of tourism activities. This article focuses on the analysis of the impact of film and television works on tourist destinations, and analyzes the corresponding development strategy. With their own powerful propaganda and entertainment functions, film and television works promote the development of this culture while promoting a certain culture, so that potential tourists have a strong motivation to travel. Relying on film and television works formed a shadow