汽车产业在今天已进入鼎盛时期。据相关资料显示:中国汽车保有量已经达到1亿多台,已经达到世界第一,还在以每年近1800万辆的速度增长。汽车行业的一路发展见证了中国经济的发展历程,同时也验证了中国营销市场的庞大,其中不乏成熟的营销策略与经验。对此,我们排除过于脱离现实的上层社会领军企业人物,像亨利福特、卡洛斯·戈恩、李书福、魏建军、胡茂元等。他们的故事过于典型,却总感觉离我们太 The automobile industry has entered its heyday today. According to relevant information, the number of car ownership in China has reached more than 100 million units, reaching the highest in the world and growing at a rate of nearly 18 million annually. The development of the automobile industry has witnessed the development of China’s economy. At the same time, it also verifies the huge marketing market in China. Many of them have mature marketing strategies and experiences. In this regard, we exclude top-class leaders who are too divorced from reality, such as Henry Ford, Carlos Ghosn, Li Shoufu, Wei Jianjun and Hu Maoyuan. Their story is too typical, but always feel too far away from us