近几年来,随着旅行社行业规模的不断扩大,旅行社之间的竞争也愈演愈烈,面对这样的状况,各家旅行社通常采用最直观的低价竞争手段来获得更多的市场份额,致使旅行社在低价格战中走入了削价竞争的误区,导致旅行市场秩序的混乱,服务质量的降低,这样会从整体上降低旅游业接待数量,并影响其经济效益。所以,需要深入分析旅行社低价竞争的现象。一、旅行社削价竞争的原因导致旅行社出现社削价竞争的原因有很多,也比较复杂,一 In recent years, with the continuous expansion of the travel agency industry, the competition between travel agencies is also intensified. Faced with such a situation, various travel agencies usually adopt the most direct and cheap competition to gain more market share, resulting in travel agencies in Low price war into the wrong price competition, resulting in the disorder of the travel market, service quality, which will reduce the overall number of tourism reception, and affect their economic efficiency. Therefore, in-depth analysis of the phenomenon of low-cost travel agency competition. First, the reasons for the price competition in travel agencies lead to clubs appear cut prices competition for many reasons, but also more complex, one