正确选择营销渠道、成功管理营销渠道,在某种程度上决定着企业营销目标的顺利实现。伊利上海分公司针对营销渠道存在的问题,采取优化整合的对策,扬长补短,强化运营的优势,就可在竞争激烈的软冰淇淋市场中打下一片天地,为实现上海软冰淇淋企业第一品牌目标奠定良好的基础。 Correct choice of marketing channels, successful management of marketing channels, to some extent determine the smooth realization of corporate marketing objectives. Yili Shanghai Branch of marketing channels for the existing problems, take the strategy of optimizing integration, Yangxiansupianjian, strengthen the advantages of operations, in the highly competitive soft ice cream market to lay a world, in order to achieve Shanghai Soft Gelato brand first goal Lay a good foundation.