随着我国社会主义市场经济体制的逐步完善,广告业竞争日趋激烈,广告市场进一步细分,对广告业务人员提出了较高的要求。广告从业人员要有饱满和坚定的激情,正确地运用公关礼仪,有良好的沟通和表达能力,善于与客户建立良好的关系,要成为专家和杂家。 With the gradual improvement of China’s socialist market economic system, competition in the advertising industry is becoming increasingly fierce, and the advertising market is further broken down, putting higher demands on the advertising staff. Advertising practitioners should have a full and strong passion, the proper use of PR manners, good communication and presentation skills, good at establishing good relations with customers, to become experts and miscellaneous.