自行车旅游是当前旅游活动低碳化趋势下日益流行的休闲旅游方式。以武汉市为研究案例地,在通过问卷调查、访谈与参与式观察方法获得自行车旅游市场一手数据后,项目组通过定量与定性相结合的方式对武汉市自行车旅游市场进行了分析,研究结果主要分析了自行车旅游群体动机与需求特征和消费行为特征,探讨了武汉市自行车旅游的有利因素与限制性因素,并从供需两方面对武汉市自行车旅游市场的发育发展提出了建议性对策。 Bicycle tourism is the increasingly popular leisure travel mode under the current trend of low carbonization of tourism activities. Taking Wuhan as a case study, after obtaining first-hand data of bicycle tourism market through questionnaire survey, interview and participatory observation, the project team analyzed the bicycle tourism market in Wuhan by quantitative and qualitative methods. The results mainly This paper analyzes the characteristics of motivation, demand and consumption behavior of bicycle tourism groups, discusses the favorable and restrictive factors of bicycle tourism in Wuhan, and puts forward some countermeasures to the development and development of bicycle tourism in Wuhan from the aspects of supply and demand.