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随着我国经济的快速发展,市场营销在各行各业中的作用也变得更为重要。在激烈的行业竞争过程中,传统的营销模式已经不能满足新形势的需要,所以在经济学的视角下分析市场营销,并对市场营销技巧进行改进对未来企业的生存和发展尤为重要。本文从经济学的角度对常用的市场营销方式进行了详细的分析研究,以期对企业的营销模式带来新的启发,提供新的思路。
With the rapid economic development in China, the role of marketing in all walks of life has become even more important. In the fierce competition in the industry, the traditional marketing model can no longer meet the needs of the new situation. Therefore, it is very important to analyze marketing in the perspective of economics and to improve marketing skills to survive and develop in the future. This article from the perspective of economics, the commonly used marketing methods were analyzed in detail, with a view to bring new inspiration to the marketing model of enterprises to provide new ideas.