不经意间,气味和灯光登上了商战的舞台。你也许听过这样的故事:农场通过播放音乐提高牛的产奶量。人类对听觉的利用,已有很长一段时间。肯德基曾做过实验,在播放欢快音乐的环境下,顾客逗留店内的时间会更长,同时也为肯德基增加约11%的销量。一些西餐厅、星级酒店也常常通过播放经典歌曲,带来整体品牌形象的升华。 Inadvertently smell and lighting boarded a commercial war arena. You may have heard stories like this: Farms improve the milk yield of cattle by playing music. Human use of hearing has been around for a long time. KFC has done experiments in the live music playing environment, customers stay longer in the store, but also for KFC increased sales of about 11%. Some Western restaurants, star hotels are often played through the classic songs, bringing the overall brand image of the sublimation.