讨好女性消费者,切合女子品味,几乎是所有粉色品牌的特征。它们都有专门针对女性的设计研发,香奈儿,MINI可谓粉色品牌的成功代表。随着潮流的日新月异,女性消费者的审美观和消费心理在不断发生变化,企业能否把握住女性消费风尚,引领消费趋势,就成为在女性市场中决胜的至为关键因素。 To please female consumers and cater to women’s tastes is a feature of almost all pink brands. They all have a special design for women’s research and development, Chanel, MINI is a successful representative of the pink brand. With the rapid changes in the trend, women’s aesthetics and consumer psychology are constantly changing. Whether companies can grasp the fashion of women’s consumption and lead the consumer trend has become the crucial factor in winning the female market.