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日益广泛而深入的“泛文化”现象是经济全球化发展的产物,作为重要商业形式的动画产业受到了深刻影响。本文以动画《花木兰》为例,通过故事题材和角色造型进行深入分析。一方面动画是以源文化故事为框架,本文化内容渗透于核心;另一方面以源文化审美为外在,本文化造型意识为主观,即形成了内外交错的文化视觉假象——虚空间,构成“泛文化”背景下,动画传播的典型特征。
The widespread and in-depth phenomenon of “pan-culture” is a product of the economic globalization, and the animation industry, as an important commercial form, has been profoundly affected. This article takes the animation “Mulan” as an example, through in-depth analysis of the story theme and role modeling. On the one hand, the animation is based on the source culture story, the essence of this culture infiltrates the core; on the other hand, the source culture and aesthetics are the externalities, the subjective sense of culture is subjective, that is, the cultural visual illusion - Constitute a “pan-culture ” background, the typical characteristics of animation.