本文从上海商业发展过程中的文化现象入手 ,介绍了商业文化的内容和上海商业文化的特色 ,分析了世纪之交上海商业所处的特殊环境 ,认为上海商业文化必将面临继承、引进和创新的问题 ,并提出上海商业文化的发展方向和相应的对策措施。 This article starts with the cultural phenomenon in Shanghai’s commercial development, introduces the contents of commercial culture and the characteristics of Shanghai’s commercial culture, analyzes the special circumstances of Shanghai’s commercial development at the turn of the century, and believes that Shanghai’s commercial culture will face succession, introduction and innovation The author proposes the development direction of Shanghai commercial culture and the corresponding countermeasures.