旅游演艺作为一种新型旅游业态,因其演艺特有的欢快意境,艺术氛围和异域风情等品质,备受游客的青睐。也正因为如此,旅游演艺产品的发展创新,日益受到人们的重视。顾客价值是旅游演艺产品获得竞争优势的重要源泉。本文以旅游演艺产品发展代表性较强的张家界市为例,通过对旅游演艺顾客价值指标体系的构建,以及进一步的调查研究中得到顾客价值研究的主要维度是旅游演艺产品价值、旅游演艺服务价值、旅游演艺认知成本,旅游演艺情感感知;将四大维度细化、具体化,并从中发现旅游 As a new tourism industry, tourism performance is favored by tourists because of its exquisite artistic conception, exotic atmosphere and other qualities. Precisely because of this, the development of tourism and entertainment products innovation, more and more people’s attention. Customer value is an important source of competitive advantages for travel entertainment products. This article takes the representativeness of tourism entertainment product development in Zhangjiajie City as an example. Through the construction of the customer value index system of tourism performance and the further study, the main dimensions of customer value research are the value of tourism performance products, the value of tourism performance services , The cognitive cost of tourism performing arts, emotional perception of tourism performing arts; the four major dimensions of refinement, specific, and found that tourism