企业危机的六大信号信号一：财务总预测不好如果连续两三季都出现“预测”与“结果”有差距时，就应该警觉到已经出了问题。例如：你预测第二季度的销售额有１００万美元，毛利率１０％，并开始据此投入９０万美元的资金。如果销售额比当初的预测少了１０％，也就是只有９... Six signals of business crisis signal A: The overall financial forecast is not good If there is a gap between “forecast” and “result” for two or three consecutive quarters, we should be alerted that we have a problem. For example: You predict the second quarter sales of 100 million US dollars, 10% gross margin, and the commencement of investment of 900,000 US dollars accordingly. If sales are less than 10% of the original forecast, that is, only 9 ...