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在现行的教学大纲中规定,专业课的设置要求每一门课的学习都要和专业紧密结合,考核每一门学习得好坏,不仅仅是看考试成绩,还要看是否和专业知识以及专业技能结合的程度。会计专业是一门要求专业知识基础扎实、专业技能强的学科,在该专业中开设《市场营销学》更需要体现专业的要求。要在会计专业中教好《市场营销学》,就必须运用开放式的教学模式。
In the current syllabus provides that the setting of specialized courses requires that each course of study must be closely integrated with the professional assessment of each door is good or bad, not just to see test scores, but also depends on whether the professional knowledge and professional The degree of skill combination. Accounting is a subject that requires a solid foundation of professional knowledge, strong professional skills in the profession to open “marketing” need to reflect the professional requirements. To teach “marketing” in the accounting profession, we must use an open teaching model.