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电信重组、3G牌照发放、全业务运营时代到来,三大运营商都在积极寻找新竞争环境下的用户市场,集团客户的争夺成为了各家运营商竞争的焦点。在市场高度竞争的环境下,如何获取集团客户服务竞争力,有效地为集团客户提供服务,拓展盈利空间?作者认为,只有建立服务理念,细分客户群体,精细化营销,建立集团客户战略联盟,才能提升集团客户服务竞争力,让电信运营商在市场化竞争的潮流下日渐壮大。
Telecommunications reorganization, 3G license issuance, full service operation era, the three operators are actively looking for new competitive environment, the user market, the competition for group customers has become the focus of competition for all operators. In the highly competitive market environment, how to gain the competitiveness of the Group’s customer service and effectively provide services to group customers and expand profit margins? The author believes that only by establishing a service concept, sub-customer groups, refined marketing, the establishment of Group Customers Strategic Alliance , In order to enhance the competitiveness of the Group’s customer service, telecom operators in the increasingly competitive market-oriented trend.