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微博时代的到来,意味着传媒已进入了个人媒体阶段的全民发声时代,信息提供者和信息接收者基本一体化,一种全新的新闻传播方式即将融入人们的生活。人们将以全新的方式实时接收新闻、参与新闻;诸多能够起到宣传推广作用的媒体资源的集合形成了云媒体;人们将再一次面对新闻资讯的大爆发,新闻传播将真正进入实时报道和实时反馈的时代。本文将探讨在微博时代人们将如何参与其中、如何应对由此带来的问题、以及如何面对云媒体新闻传播的新趋势。
The arrival of the microblogging era means that the media has entered the era of universal voice in the personal media stage. Information providers and information receivers are basically integrated. A brand new means of news distribution is about to integrate into people’s lives. People will receive news in new ways in real time and participate in the news. Many media resources that can play a role in promoting publicity will form a cloud media. People will once again face the outbreak of news and information, and news media will really enter into real-time reports. Real-time feedback of the times. This article will explore how people will be involved in the Weibo era, how to deal with the resulting problems and how to face the new trend of cloud media news dissemination.