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今年十一七天长假,内地电影票房报收3亿元左右,比去年的2.8亿元略有上升。考虑到过去一年间,影市中总银幕数大幅上升,平均票价也在通胀中节节走高,今年国庆档的票房成绩实不理想。严格说起来,观影人数跟去年相比,即使没有下降,也是停滞不前。过去五年中,中国影市一直行驶在高速路上,去年一举突破了百亿元大关。今年暑期的票房成绩也十分喜人,国庆过后累计票房已达97亿元左右。如此看来,国庆档的突然减速似乎不足为虑,等秋季的传统淡季过去之后,贺岁档将引领年度票房向130亿元发起冲击。
During the 11-day holiday this year, the mainland box-office receipts closed at around 300 million yuan, up slightly from 280 million yuan last year. Taking into account the past year, the total number of screens in the shadow city soared, the average fare is also steadily rising inflation, box office this year’s national record is not satisfactory. Strictly speaking, the number of viewers compared with last year, even if there is no decline, it is stagnant. In the past five years, China’s movie market has been driving on the expressway, breaking the billion mark last year. This year’s summer box office results are also very gratifying, after the National Day has reached 9.7 billion yuan at the box office. So it seems that the sudden deceleration of National Day stalls seems inadequate, and so the fall of the traditional off-season after the Lunar New Year stalls will lead the annual box office to 13 billion yuan impact.