2014年启迪超凡迎来了它在广告行业的第13个年头。对一棵树来说,12年的时间足以从随风飘摇的幼苗长成繁茂枝桠的大树;对一个人来说,12年已经完成从牙牙学语的婴儿到翩然蜕变的少年。面对广告界这样一个瞬息万变的行业,灵动的思维模式、随机应变的处事态度往往比多年的经验来得更加迫切。2014年电视网、互联网和电信网的“三网融合”决定了媒体未来的发展方向,今后承载广告内容的平台更加宽广、形式更加多元。广告主的需求也不仅是单纯品 In 2014, Enlightenment ushered in its thirteenth year in the advertising industry. For a tree, 12 years is enough to grow from a swaying seedling to a lush tree; for a person, 12 years have passed since babblers to decimated adolescents. In the face of a rapidly changing industry such as the advertising industry, smart mindsets and responsiveness are often more urgent than many years of experience. In 2014, the “triple play” of television networks, Internet and telecommunications networks will determine the future direction of the media. In the future, the platform for carrying advertisement content will be broader and in a more diversified form. The needs of advertisers are not just simple products