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在对台港澳广播中,城市电台的优势与劣势并存。其优势是,接近新闻事件的原发地和相关新闻人物,可以迅速反应,捕捉鲜活的、真实感人的宣传素材;其劣势是,人财物资源不足,信号覆盖有限等。在当前祖国大陆与台港澳交往日益频繁、对台港澳宣传任务更加繁重的大背景下,城市电台如何有效地做好对台港澳宣传呢?我们认为城市电台只要扬长避短、因地制宜,从“知需求,适
In broadcasting to Taiwan, Hong Kong and Macao, the advantages and disadvantages of urban radio co-exist. Its advantage is that news sources close to the original and related news people can quickly respond to capture live, realistic moving material; the disadvantage is that people lack the financial resources, limited signal coverage. In the context of the current Mainland’s growing contacts with Taiwan, Hong Kong and Maucao and the more arduous task of propaganda on Taiwan, Hong Kong and Macao, how does an urban radio station do a good job in publicizing Taiwan, Hong Kong and Maucao? We think that as long as urban radio stations are better suited to local conditions, suitable