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传统媒体向新媒体的转变是顺应时代潮流的必然现象,随着新媒体技术的发展,越来越多的人从电视、广播、报纸等传统媒体获取信息转变成了从网络、数字电视、智能手机等新媒体上来获取信息,新媒体与传统媒体相比更加便利、快捷也导致其受到越来越多的群众喜爱。如今,电脑、手机等新媒体的接收群众越来越广泛,而对于节目主持人来说要时刻顺应时代要求,在新媒体环境下变化自己的主持风格,这样才能让更多的观众喜爱。传统节目主持人如何才能在新媒体环境下顺利的进行转型,塑造出让年轻观众更加喜爱的形象,在保持自己主持特色的同时如何进一步调整主持风格,这是许多传统节目主持人头疼的问题。汪涵作为一个有着二十年主持经历的主持人前辈,经历了传统媒体和新媒体交接的年代并且顺利的转型,现在已经成为了湖南卫视目前的当家主持人。本文通过对汪涵的主持风格进行研究,探讨传统节目主持人在新媒体环境下的转型过程。
With the development of new media technologies, more and more people are getting information from traditional media such as television, radio, newspapers and the like, and have transformed themselves from the network, digital television, intelligent Mobile phones and other new media to obtain information, new media and traditional media compared to more convenient, fast also led to more and more people like it. Nowadays, new media such as computers and mobile phones are receiving more and more people. For the presenters, they should always follow the requirements of the times and change their mode of hosting in the new media environment so that more audiences can enjoy it. How traditional moderators can successfully transition under the new media environment and create a more attractive image for young audiences? How to further adjust the style of hosting while maintaining their own characteristics? This is a headache for many traditional program hosts. Wang Han as a host with 20 years of hosting experience predecessors, experienced the era of the transfer of traditional media and new media and smooth transition, and now has become the current host of Hunan Satellite TV. This paper studies Wang Han’s style of chairmanship and explores the process of the transformation of traditional show hosts under the new media environment.