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体验经济是一种全新的经济形态,它的提出展示了经济社会发展的方向,孕育着消费方式及生产方式的重大变革,适应体验经济的快慢将成为企业竞争胜负的关键。本论文通过对体验的商业价值剖析,体验设计过程解析,及家具行业外体验设计案例分析,得出体验设计的必要性和可行性,从而探索一条家具卖场可行性的体验设计之路。
Experience economy is a brand new economic form. Its proposal shows the direction of economic and social development and breeds major changes in consumption patterns and production patterns. Adaptation to the speed of experience economy will become the key to the competition of enterprises. Through the analysis of the experience of commercial value, the experience of the design process analysis, and the furniture industry experience design case analysis, draw the necessity and feasibility of experience design, in order to explore the feasibility of a furniture store experience design.