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浙江是众所周知的全国民营企业汇聚之地,企业的广告意识都非常强,年投入起码30亿,单个企业广告年投入在亿元的企业也不在少数。但我们杭州的广告业在这个大的市场分了“多少羹”?我想不超过30％。在杭州,广告公司年度营业额超千万元的广告公司,已经是地方“巨头”了。在杭州广告业呆了5年多,上海也呆了近3年,发现这几年,上海的广告业确实发展很快,一些公司在策划上也很务实,现在不少杭州乃至浙江众多企业找广告公司时,把眼
Zhejiang is a well-known gathering place for private enterprises in China. The advertising awareness of enterprises is very strong. At least 3 billion yuan has been invested in each year, and there are also a few enterprises that invest 100 million yuan in a single enterprise advertisement. However, we in Hangzhou, the advertising industry in this big market, “how much”? I do not want more than 30%. In Hangzhou, the advertising company has an annual turnover of more than 10 million advertising company, is already a local “giants.” In Hangzhou advertising industry spent more than 5 years, Shanghai also spent nearly 3 years, found that in recent years, Shanghai’s advertising industry has indeed developed rapidly, some companies are also very pragmatic in planning, and now many enterprises in Hangzhou and Zhejiang find When advertising company, take the eye