李泽厚认为:审美对象之所以能够出现和存在,以及某些事物之所以能够成为美学课题,他们之所以能够使人感受到美,确实需要一定的主观条件,包括具有一定的审美态度,人生经验,文化教养等。1.“非纯粹”的广告美学电视艺术的传播方式是在信息电子为技术为基础,以声音,画面,视觉造型为传播的,通过鲜明人物刻画塑造的银幕形象,用审美思维的艺术手段表现出得客观世界,达到以情动人的目的银幕效果。电视这一产品和技术的产生,进一步促进了电视艺术 Li Zehou believes that the reason why aesthetic objects can exist and exist and that certain things can become aesthetic subjects can make people feel the beauty and really need certain subjective conditions, including having certain aesthetic attitudes, experiences in life, Culture and so on. A “not pure ” advertising aesthetics Television art is spread in the information-based electronic technology, with sound, picture, visual modeling as the spread, through the portrayal of the portrayal of the shape of the screen image, with the aesthetic thinking of the art Means show the objective world, to achieve the purpose of moving the screen effect. The emergence of television as a product and technology has further promoted television art