微电影在近两年内十分流行,由于其所具备的特点、优势,已经成为营销传播的重要工具。旅游近几年的发展一直稳步向前,但是也面临着许多问题。旅游的营销传播方式一直比较滞后,很少将较新的互动方式作为营销的手段。本文利用营销传播原理,考虑将旅游融入微电影,作为旅游目的地形象营销传播的新方式。 Micro-film in the past two years is very popular, because of its features, advantages, has become an important marketing communications tool. The development of tourism in recent years has been steadily moving forward, but it also faces many problems. Tourism marketing has been lagging behind, rarely newer ways to interact as a marketing tool. This article uses the principle of marketing communication, consider the integration of tourism into micro-movie, as a new way of marketing image of tourist destination.