中国已经站在了WTO的入口处,入世已为期不远。 中国加入WTO后,大众传媒可能将面临梯次性的挑战和冲击。根据WTO的“国民待遇”原则,国外的大众传媒也将逐渐享受与国内传媒相同的待遇。这样,国外的传媒有可能首先大举进军期刊、非新闻类报纸和书籍市场,或投资或控股或合办。另外,国外的原版报纸、期刊和书籍也将逐步进入中国受众市 China has already stood at the entrance to the WTO and accession to the WTO is not far off. After China’s accession to the WTO, the mass media may face step-by-step challenges and shocks. According to the “national treatment” principle of the WTO, foreign mass media will also gradually enjoy the same treatment as the domestic media. In this way, foreign media may first make major inroads into journals, non-news newspapers and book markets, or invest or hold or co-operate. In addition, the original foreign newspapers, journals and books will gradually enter the Chinese audience