智慧旅游时代的到来,为中小旅行社的发展带来了挑战,也带来了机遇,传统旅行社的线下推广方式已经不能满足人们对快速便捷的旅游信息的需求,本文通过分析中小旅行社品牌有效推广的基础、明确中小旅行社各阶段的主要任务和工作内容,从而进行市场细分,提出线下与线上相结合的旅行社推广方式。 The advent of the era of smart tourism poses challenges and opportunities for the development of small and medium sized travel agencies. The offline promotion methods of traditional travel agencies can no longer meet people’s demand for fast and convenient travel information. This article analyzes the effective promotion of small and medium travel agencies Based on the clear understanding of the main tasks of small and medium-sized travel agencies at each stage and content of work, so as to market segmentation, put forward offline and online combination of travel promotion methods.