欧美影视以其新颖的剧情设置和炫丽的视觉效果吸引着大学生群体的关注。一方面开阔了大学生群体的视野,为大学生提供了丰富的文化娱乐享受。但是,它也将欧美价值观植入其中,悄然影响着大学生的价值观念,对我国主流价值观造成冲击。本文主要研究欧美影视文化对大学生价值观的正反面影响,从而进一步探究正确引导大学生价值观的多种对策。 Europe and the United States film and television with its novel plot settings and dazzling visual effects to attract the attention of college students. On the one hand broaden the horizons of college students, providing students with rich cultural and entertainment enjoyment. However, it also embeds the values ​​of Europe and the United States, quietly affecting the values ​​of college students and impacting the mainstream values ​​of our country. This paper mainly studies the positive and negative influences of European and American films and culture on the values ​​of undergraduates, so as to further explore the various countermeasures to correctly guide the values ​​of undergraduates.