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本文选取部分具有代表性的国内外体育电视节目为研究对象,采取文献资料法、案例分析法、数理统计法,解释说明电视体育节目娱乐功能的真正内涵,对目前电视体育节目的娱乐功能进行介绍和分析,并且提出构建电视体育节目娱乐功能的新举措。笔者认为:电视体育节目本身具有娱乐性特征,从艺术创作的极致,宗教仪式的延伸以及“草根”体育文化的传播三个方面论证电视体育节目应回归本质性娱乐,从节目内容和形式的转变,以及受众的体验消费和印象管理四个方面论证体育电视节目应探求创造式娱乐。
This article selects some representative sports television programs at home and abroad as the research object, and takes the literature, data analysis, case analysis and mathematical statistics to explain the true connotation of the entertainment function of television sports programs and introduces the current entertainment features of television sports programs And analysis, and proposed a new move to build the entertainment function of television sports programs. The author believes that the television sports program itself has entertaining features. From the extreme of artistic creation, the extension of religious ceremonies and the dissemination of “grassroots” sports culture, it is argued that television sports programs should return to essential entertainment. From the content and form of the programs Of the changes, as well as the audience’s experience consumption and impression management of four aspects of sports television programs should explore creative entertainment.