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随着中国经济步入新常态,房地产业面临着更加严峻的挑战,接踵而来的楼市调控政策和日益趋紧的金融环境等使得房企之间的竞争逐渐白热化。为了立于不败之地,房企们开始对房地产主业以外的服务业进行探索,试图完成自身的转型与升级。
With the Chinese economy entering a new normal, the real estate industry is facing more severe challenges. The ensuing adjustment policies and tightening financial environment make the competition between housing enterprises increasingly intense. In order to be invincible, real estate enterprises have begun to explore the service industry outside the main real estate, trying to complete their transformation and upgrading.