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市场调查与分析是一门综合性的交叉应用学科,是研究市场调查活动过程及其一般规律的科学。具体来说,市场调查与分析与市场营销活动的各个环节、各个方面都有着密不可分的关系,是企业制定推销策略、营销推广策略、广告策略、公共关系策略及进行营销策划的基础,其内容具有综合性、实践性、应用性的特点。该课程的教学重点是培养学生的实践能力及主动性和探究性的学习精神。本文的创新之处在于就如何运用行动导向教学法在“市场调查与分析”教学中的应用进行了探
Market research and analysis is a comprehensive cross-disciplinary application, which is a science to study the process of market research and its general laws. Specifically, the market research and analysis and marketing activities in all aspects, all aspects are inextricably linked, is the enterprise to develop marketing strategy, marketing strategy, advertising strategy, public relations strategy and marketing planning, the contents of its content Has a comprehensive, practical, practical characteristics. The course’s teaching focuses on cultivating students’ practical ability and initiative and exploratory learning spirit. The innovation of this paper is to explore how to use the action oriented teaching method in the teaching of “market research and analysis”