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目前,户外商业广告几乎遍布了城市户外生活的每一个角落,这些户外商业广告在一定程度上丰富了人们的视觉生活,给人们的生产生活带来了一定的方便,但其中也不乏一些户外商业广告本身质量太低,与城市环境很不协调,从而造成了现代城市的视觉污染,本文力图通过对现代城市户外商业广告所造成的视觉污染的调查和研究而表述一些自己的看法和认识。
At present, outdoor commercial advertisements cover almost every corner of urban outdoor life. These outdoor commercial advertisements have enriched people’s visual life to a certain extent and brought some convenience to people’s production and living. However, some outdoor commercial advertisements The quality of the advertisements itself is too low, which is not in harmony with the urban environment, resulting in the visual pollution of the modern city. This article attempts to express some opinions and understandings through the investigation and research on the visual pollution caused by the commercial advertisements in modern cities.