烟台市博物馆自2009年筹建新馆以来,经过几年的发展壮大已经发展成为一座反映烟台历史、艺术、民俗等方面综合性的现代化博物馆如何在今后能够取得创新发展,笔者从主客观两方面考虑:客观上,烟台市博物馆具备团体发掘资质的优势,试着让考古走进大众,改善考古与大众之间的隔离状态;主观上,增强博物馆的观众意识,考虑从陈列展览和宣教服务两方面发挥观众的主观能动性 Yantai Museum since its establishment in 2009, after years of development and growth has become a reflection of Yantai history, art, folk and so on comprehensive modern museum how to achieve future innovation and development, the author from both the subjective and objective considerations Objectively speaking, Yantai Museum has the advantage of group qualification, try to let archeology into the public, to improve the isolation between archeology and the public status; the subjective sense of the museum to enhance the audience, consider the display of exhibits and missionary services from two aspects Play the audience’s subjective initiative