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在“故事”的基础上,更加全面整合地看待营销与公关职能。我曾在eBay,Yahoo!工作,也曾担任阿里巴巴公司的顾问,为其在美国IPO之前制定媒体策略。在我的职业生涯中,电子商务占据了非常重要的地位,尤其是为中国的科技公司服务的这些经历,对我个人来说非常具有启发意义。与美国的科技公司相比,中国的科技公司更加积极、创新、灵活、快速。另外,中国的科技公司比较放得开,而美国科技公司“包袱”较多,所以每一步都很谨慎。
Based on “Story ”, more comprehensive and integrated view of marketing and PR functions. I worked for eBay, Yahoo !, and also served as a consultant for Alibaba to develop a media strategy for her IPO in the United States. E-commerce has played a very important role in my career, and in particular those experiences serving Chinese technology companies are very instructive for me personally. Compared with technology companies in the United States, technology companies in China are more active, innovative, flexible and rapid. In addition, China’s technology companies are more open to go, while the US technology companies “burden ” more, so every step is very cautious.