红岩商用车有限公司全新产品新金刚,于2011年10月26日正式上市。在发布会上,该公司营销执行总监于琼根将之定位为“一款高起点、高品质、高性能的重型自卸产品”。事实是:上市前夜1.5万辆的预订单让人“瞠目结舌”。这款被新红岩寄予厚望、试图借此提高在重型自卸车领域5%市场份额的战略车型,有着怎样的市场表现?本期开始,记者对此进行探访。 Hongyan Commercial Vehicle Co., Ltd. new product new King Kong, on October 26, 2011 officially listed. In the conference, the company’s marketing executive director Yu Qionggen will be positioned as “a high starting point, high-quality, high-performance heavy duty dumping products.” The truth is: pre-listing night of 15,000 booking orders people “staggering ”. What is the market performance of this strategic vehicle, which is placed on high hopes by New Hongyan in an attempt to increase its market share of 5% in the field of heavy-duty dump trucks? At the beginning of this issue, the reporter visited.