在网络新媒体的影响下,地方电视台也应该改革工作体制,优化内部机构以适应网络新媒体时代。地方电视台应立足于本地文化,提高地方服务质量,精心编排节目的策划工作,创新生产经营方式,加强全方位多层次的合作,从而有效促进地方电视台的发展。本文将浅谈地方电视台应对网络新媒体的措施,并提出个人见解。 Under the influence of new media on the Internet, local TV stations should also reform their working systems and optimize internal agencies to adapt to the new media era. Local television stations should base themselves on local culture, improve local service quality, carefully plan their programs, innovate their modes of production and operation, and strengthen all-dimensional multi-level cooperation so as to effectively promote the development of local television stations. This article will talk about the local television stations to deal with new media online measures, and put forward personal opinions.