送礼是人际关系的润滑剂,在增进感情、友谊方面起着重要作用。德国商家深明此理,也很精于此道。一方面是以此来巩固住自己的顾客群,另一方面也是对顾客或生意伙伴的一种酬谢。 德国商家大多喜欢送礼,送礼的形式也多种多样。有形形色色的小礼品,有价值5马克的“兑奖券”。有的商家许诺,谁只要能第一个解 Gift giving is a lubricant of human relations and plays an important role in promoting feelings and friendship. German businessmen understand this reason, but also very good at this road. On the one hand is to consolidate their own customer base, on the other hand is a reward for customers or business partners. Most German businessmen like to give gifts, gifts are also varied. There are all kinds of small gifts, a value of 5 Mark’s “Voucher.” Some businesses promise, whoever can as long as the first solution