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对于一个企业来说,建立和发展社会主义市场经济,既是发展的机遇,又是严峻的挑战。面对日益激烈的市场竞争,企业要想立于不败、长盛不衰,就必须大力加强企业文化建设。企业文化是企业思想政治工作的新领域,更是企业在市场竞争中实现跨越式向前发展的动力源泉。企业拥有文化优势,就拥有了竞争优势、效益优势和发展优势。因此,加强企业文化建设,实际上是企业抢占未来市场竞争的制高点。一、加强企业文化建设具有重要意义加强企业文化建设是提升企业知名度的现实选择。发展是企业追求的主题,是企业的使命。一个企业
For an enterprise, establishing and developing a socialist market economy is both an opportunity for development and a serious challenge. In the face of the increasingly fierce market competition, if an enterprise wants to be undefeated and prosperous, it must vigorously strengthen its corporate culture. Corporate culture is a new field of corporate ideological and political work, but also a source of motivation for enterprises to realize leaps and bounds in the market competition. Enterprises have a cultural advantage, it has a competitive advantage, efficiency advantages and development advantages. Therefore, to strengthen the building of enterprise culture is actually the commanding point for enterprises to seize future market competition. First, to strengthen the building of enterprise culture is of great significance to enhance the building of enterprise culture is to enhance the visibility of enterprises a realistic choice. Development is the theme of business pursuit, is the mission of the enterprise. A business