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中国每年奢侈品消费金额超百亿美元,今年预计还将超越美国,成为世界奢侈品消费第一大国。所谓奢侈品,就是那种超出人们生存与发展需要范围的,具有独特、稀缺等特点的商品,又称为非生活必需品——几万块的名包、几十万的名表、几百万的豪车等。作为一个发展中国家,中国对奢侈品拥有如此之高的购买力,一方面说明了我们经济收入的迅速增长,另一方面也体现出我国消费者对奢侈性消费的偏爱。本文重点来谈一谈一般性商品如何获得奢侈品那样丰厚的利润。
Annual consumption of luxury goods in China exceeds tens of billions of dollars and is expected to surpass the United States this year to become the world's largest consumer of luxury goods. The so-called luxury goods, that is beyond the scope of people's survival and development needs, with unique, scarce characteristics of goods, also known as non-necessities of life - tens of thousands of name packages, hundreds of thousands of watches, millions of Luxury cars and so on. As a developing country, China has such a high purchasing power of luxury goods, on the one hand shows the rapid growth of our economic income, on the other hand also reflects the preference of our consumers for luxury consumption. This article focuses on how rich, luxury goods are made for general goods.