本文从广告历史着手,着重介绍了近代中国广告业始终在学习中创新、发展的历程,阐述了西方广告业空前繁荣,创作出一批优秀广告作品,成为其商品打开全球市场、灌输西方理念、改变人们生活的排头兵,指出了中国广告业尚有许多需要解决的问题。 This article starts with the advertising history, highlights the history of modern China’s advertising industry has always been in the process of learning innovation, development, expounded the unprecedented prosperity of the western advertising industry, created a number of outstanding advertising works, become their products to open the global market, instilled Western ideas, Changing the vanguard of people’s lives, pointed out that there are still many problems that need to be solved in the Chinese advertising industry.