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在激烈的市场竞争中,领导企业以其独特的竞争优势给同行业次优企业的生存和发展带来了沉重的压力和阻碍。因此,处于次优市场条件下的企业如何识别机遇,把握并利用机遇,发挥企业的比较优势,以实现企业的可持续发展,是学术界和管理实践领域面临的重要课题。本文利用博弈论方法,针对市场中的次优企业如何进行有效的机遇管理问题进行了研究,并提出了战略决策建议。
In the fierce market competition, the leading enterprises exert heavy pressure and hindrance on the survival and development of the sub-optimal enterprises in the same industry with their unique competitive advantages. Therefore, how to identify opportunities, grasp opportunities and exert comparative advantages of enterprises in order to realize sustainable development of enterprises under the condition of the second-best market is an important issue facing academia and management practice. This article uses game theory to study how to manage effective sub-optimal enterprises in the market, and puts forward some suggestions on strategic decision.