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一、2006年要点回顾1.品类趋势护扶品是发展最快的一个细分市场,去年.护肤品市场容量为254.1亿元;高端品牌集中度高.中低端品牌集中度低.而且每一个星期都会有新的产品和品牌加入;护肤品销售额占整个化妆品销售额1/3强.我国消费者对护肤品的使用率和购买率较高;
A review of 2006 points 1. Category trends Defenders is the fastest growing segment, last year. Skincare market capacity of 25.41 billion yuan; high-end brand concentration is high. Low-end brand concentration is low. And each A week will have new products and brands to join; sales of skin care products accounted for the entire cosmetics sales 1 / 3.China’s consumer use of skin care products and the purchase rate is higher;