面对国际和国内严峻复杂的经济环境,面对不断变化的用户需求和竞争模式,工程机械企业不无例外的都在进行调整产品结构、转变经营方式的战略转型。而在群雄毕至的BICES 2013展会上,撇开喧闹纷杂的秀场活动和精彩演出,真正吸引观众和用户眼球的终究是企业所展示的产品本身。在观展的四天时间里,有这样一种现象给笔者留下了深刻印象:与最近几年的工程机械展会有所不同,本次展会标榜全国乃至全球 Faced with the severe and complex economic environment both at home and abroad, in the face of constantly changing user needs and competitive modes, construction machinery enterprises are all making strategic restructuring to adjust their product mix and change their mode of operation without exception. And at the best of BICES 2013 exhibition, aside from the noisy show activities and performances, what really attracted the audience and users are the products displayed by the enterprise. During the four days of the exhibition, there was such a phenomenon that left a deep impression on the author: In contrast with the construction machinery exhibitions in recent years, the exhibition flaunts the national and even global