“渠道为王”的今天,越来越多的企业认识到,建立优良、系统的营销渠道是企业获得持久竞争优势的主要手段,而在渠道管理过程中,渠道冲突则是困扰企业渠道建设的重要影响因素。要通过对中小企业营销渠道冲突形式界定,找到我国中小企业营销渠道冲突管理存在的主要问题,对其进行分析总结,给出解决中小企业营销渠道冲突的策略。 “Channel is king ” today, more and more enterprises recognize that the establishment of excellent and systematic marketing channels is the main means for enterprises to obtain a lasting competitive advantage, and in the channel management process, the channel conflict is troubled by business channels Construction of the important factors. It is necessary to find out the main problems in SME marketing channel conflict management by defining the form of SME marketing channel conflict, analyze and summarize it, and give the solution to the conflict of SME marketing channel.