半坡彩陶装饰纹饰设计重构现状西安半坡装饰纹饰具有强烈的时空特色,典型的鱼纹演变几何纹、简洁单一的直线、弧线、点的构成应用、强烈对比和重复都具有极强的视觉感受力度。但是半坡彩陶的装饰纹饰的并没有大规模的再设计应用,半坡文化的相关系列纪念品也没有在市场上占有较高比重,半坡作为地域文化的社会和市场价值并没有得到充分体现。本文希望通过研究和传承设计应用半坡彩陶纹饰对传承地域特色文化,传 Banpo colored pottery decorative ornamentation design status quo Xi’an Banpo decorative ornamentation has a strong spatio-temporal features, the typical fish pattern evolved geometric lines, simple single straight line, arc, points constitute the application of strong contrast and repetition are extremely strong Visual experience. However, there is no large-scale redesign of Banpo painted pottery decorations. The related series of Banpo culture souvenirs also did not occupy a high proportion in the market. The Banpo’s social and market value as a regional culture has not been fully reflected. This article hopes to study and inherit the design and application of Banpo color pottery decoration heritage of regional culture,