本人长期在中资机构驻港的业务部门从事人力资源管理工作。作为企业的HRBP,我很荣幸参与了公司一些经营管理活动,其中我作为负责人及策划人的一项营销活动给我留下深刻印象,在此与读者分享交流。考虑公司性质,案例隐藏了公司名字和商品信息,内容供参考。活动实施背景为进一步完善我司前线员工与顾客沟通的内容,提高企业形象,我带领团队筹备了名为“品牌形象大使”的营销活动,即通过招聘香港 I have long been engaged in human resources management in the business units of Chinese-funded agencies in Hong Kong. As a corporate HRBP, I am very honored to participate in some of the company’s management activities, in which I as a person in charge and curator of a marketing event impressed me, where to share with readers. Consider the nature of the company, the case hides the company name and product information, the content for reference. Activities to implement the background To further improve our frontline staff to communicate with customers content and improve corporate image, I led the team prepared a marketing campaign called “brand ambassador ”, that is, through the recruitment of Hong Kong