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文章着眼于对海南旅游市场营销问题的研究,从海南旅游市场的区位条件分析出发,剖析海南现阶段旅游市场营销出现的问题及其原因,再结合海南自身的资源、政策等环境条件,为海南今后的旅游市场营销工作的开展出谋划策。
This article focuses on the study of tourism marketing in Hainan. Based on the analysis of the location conditions in Hainan’s tourism market, this paper analyzes the problems and causes of tourism marketing in Hainan at this stage. Combining with Hainan’s own resources and policies, Future travel marketing work advice.