媒体不仅仅是品牌对外输出的通道,还是企业与消费者进行沟通的渠道。面对当前的媒体环境,对于蒙娜丽莎企业,主要从以下三方面进行媒介投放。第一,根据企业的营销战略需要,选择合适的大众媒体进行投放;第二,根据不同的营销项目,采用小而美的形式进行定向精准投放;第三,在合作形式上更加多元化,注重内容营销。对于参加本期众行道国际商学院课程,我有两方面感觉印象深 The media is not only the channel through which the brand exports, but also the channel through which enterprises communicate with consumers. The face of the current media environment, the Mona Lisa business, mainly from the following three aspects of media delivery. First, select the appropriate mass media for launching according to the marketing strategy of the enterprise; secondly, use small and beautiful forms for targeted and precise delivery according to different marketing projects; third, more diversify and focus on content in the form of cooperation Marketing. I feel impressed on both sides of the International Business School for the current edition of the program