通过对武广高铁运营初期一年的列车开行、票价、客流和运营效果等方面数据指标的分析,对京沪高铁在客运产品设计的规模经济与市场定位、营销措施、与城际线的分工协作、运价层次及运价浮动机制、吸引跨线车流等方面提出建议。 Through the analysis of the data indicators such as train operation, fare, passenger flow and operational effect in the first year of the operation of Wuhan-Guangzhou high-speed rail operation, this paper analyzes the scale economy and market positioning of the Beijing-Shanghai high-speed railway in passenger transport product design, marketing measures, Division of labor cooperation, tariff level and tariff floating mechanism, to attract cross-line traffic and other aspects of making recommendations.