旅游业的区域化、板块化和个性化,已形成竞争态势,这既是现代城市核心竞争力的重要组成部分,又是现代旅游业、服务业发展的新趋势。正是在这样的发展背景下,有关区域板块的旅游研究越来越受到重视,很多城市和地区开展了系统性、规划性的区域旅游研究。温江区是全域成都的重要组成部分,位于上风上水区域,区位优势独特,是具有 The regionalization, fragmentation and personalization of tourism have formed a competitive trend. This is not only an important part of the core competitiveness of modern cities, but also a new trend in the development of modern tourism and service industries. It is in this background of development that tourism research on the regional plates is getting more and more attention, and many cities and regions have conducted systematic and planned regional tourism research. Wenjiang District is an integral part of Chengdu, located in the upper hand Sheung Shui area, unique geographical advantages, is to have